25 Examples of Product Launch Email Announcements (From Real Brands) (2023)

Building anticipation before launching your new product is the best way to spark customers' desire to buy. While you'll need a large email list to take advantage of this tactic, it works if done right.

Your launch campaign should leverage more channels like paid and organic social media or public relations, but email marketing is also a very effective way to reach potential customers. People on your email list expect you to share news related to your product. Therefore, there is a high possibility that they will convert.

In addition to promoting your new product, you can alsorecover inactive recipients🇧🇷 It's a substantial "side effect" because it's much cheaper to keep existing customers than it is to acquire new ones.

What is a product launch email?

A product launch email is an email that you send to announce a new product launch, new feature, new release, or upcoming event.

Types of product launch emails

There are 5 main types of product launch emails:

1. Product launch emails
2. Upcoming feature announcement emails
3. pre-order emails
4. Event: Webinar invitation emails
5. Future sales emails

How to announce a product launch

The success of your new product email presentation depends on (among other things)time.

Calendarat least 3 emailsand start uploading them at least 1-2 weeks before the official launch.

You can use the following product launch email sequence:

1. The mysterious email that generates hype (teaser email)
2. The announcement email that breaks the suspense
3. The product launch email (product launch)

The Mystery Message: Submit 2 weeks before product release.

The first email in your introduction email sequence can be a test email and you can build the whole business later.

If you choose this option, just include the date of the big day when something extraordinary will happen.

Don't give away more information just yet, but grab the attention of your recipients, who will be eager to know what's in store.

Here are some examples of awesome test emails you can send to your target audience at the beginning of your product launch email sequence.

Something new is coming to Havenly...

Is coming

Announce your new product: Submit 1 week before launch.

Include product name and images, release date and key benefits. explainingthe valueof your product is an essential part of your communication.

Offer an incentive such as free shipping, a discount, or Early Bird exclusivity.

👉 Check out our article onpromotional emailsand learn all about discounts, codes and free shipping in email marketing.

You need to segment your email list based on recipient actions. If they clicked on"Make a request"button, they should be on your product launch email list, for example.

Launch Product: Submit on product launch day.

In case someone is interested in what you are promoting but forgets, you can remind them. Thanks to your reminder, they can still take advantage of the offer.

Don't forget to include social media buttons in your pitch email design so your recipients can spread the word about your product.

What information should be included in your new product announcement email?

• Product's name
• Release date of
• Benefits
• Offer
• Call to action forMake a requestosign up

How to Create a Product Launch Email

Below, we'll walk you through best practices on how to craft a successful product launch email and what to include in your email copy. To create a good email design, we recommend that you use aprofessional email template designerdue to its flexible drag and drop editor. You can create a beautiful product launch email in a matter of minutes. existthat you can use for free.

See how the Allbirds do it in this short video:

For example, at Chamaileon you can create product launch email templates that work perfectly on all devices, they are fully responsive. You can create your templates for free on Chamaileon byaccessing here.

When creating a product launch template, you should follow these best practices:

Choose a vivid background color

Inserting good HTML color code into your launch newsletter makes all the difference. Get noticed with this simple method and stand out from the crowd.

Create compelling email subject lines for product launch campaigns.

Use emotions for the product announcement email subject line. Express your enthusiasm; you can also useemojisto make it more unique.

ProdPad used a nice and catchy subject line in its product announcement email that included an emoji: "Say hello to the new ProdPad - you asked, we listened."

Try writing a straight-to-the-point email

Include basic information in your email to answer each question:

• What's the next product?
• Why do people need it?
• How can they buy it?

Apply brand design

Make it easy for your brand to be recognized by usingyour logo and brand colors🇧🇷 Consistency builds trust.

Divide the launch newsletter into 3 sections

This will result in a great structure and help digest the information quickly.

Use images to grab attention

Photos help the recipient to imagine and understand the new product.

Include CTA buttons multiple times

Insert the CTA at the beginning and end of the email. Make it easy to click the button without scrolling up or down.

A/B test different CTAs

Try to figure out which message converts best to maximize your efforts.

Let customers share your fantastic business. You can also use incentives to do this.

25 best examples of product launch email templates

In general, the best product launch email templates usea single column layoutonly. Its simplicity does not distract the recipient, but it helps filter the content efficiently.

At Chamaileon, we have professionally designed email templates that you can use for inspiration or simply modify to match your branding or goals by adding your own images and text. You can access them byregister here for free.

Now, let's take a look at the examples below.

Litter

a monumental day

Without a doubt, Apple is the master of product launch campaigns. Its presentation email template is well-designed and simple. High quality product images are beautiful and reflect quality work.

This product announcement email template has been divided into 4 parts where different products have been included. Each section included the order date and availability.

At the end of the email we see additional information to avoid future disappointments.

Reference point

It's time to be an automation pro

Automation Pro was in Beta, but the founders decided it was time to officially release the software. The e-mail design contemplated the values ​​and benefits provided by the tool.

Users who have tried the tool can already see the improvements before deciding to upgrade their accounts.

Benchmark also aims to educate users about email automation, which is why he invited them to join his keynote.

super chic team

Wait... what's that smell?

The reader can imagine the smell of freshly baked banana bread or light summer rain when reading this email. It's a creative introduction and builds tension to find out what that smell is.

The tone of Super Team Deluxe is interesting and prompts the recipient to read the story. However, use this method with care. If you're not a good writer, you might want to look for a simpler solution.

made of carbon

redesigned

This fun example of an email template for announcing new features in Carbonmade has a bright and simple design.

Although the email only has two sections, space has been used wisely. The images help the user to understand the news that are explained in a relaxed tone of voice.

swiss engineering

Introducing the new edition

This launch email example is a minimalist piece that includes essential product information such as the name and image of the shoes. At the end of the email, the benefits are listed. It's a great example of a simple but effective product launch email.

Verso

taking off soon

(Video) 4 Proven Email Marketing Templates

This founder's newsletter has a very personal tone and makes the recipient feel like an old friend.

The founder also wanted to ensure that early subscribers receive a discount and also provide the opportunity for students to learn for free.

motorcycle brother

launch party

This product launch invitation email template shows how you can showcase your product at a special event.

Brother Moto decided to donate the CX1 overnight. This is a perfect reason to join the party.

In the case of events, it is essential to sendreminder emailsbecause people get distracted and forget about them.

starbucks

new app

Starbucks updated its app with new features and wanted to encourage its customers to try it out. They showcased the new features using screenshots and invited them to leave a tip using the app. The tool also makes it easy to track customer loyalty rewards.

Connection

new nutrition powder

Sakara introduced the "Source of Life" describing his values. Drinks are pictured delicious. (I hope they taste good too.)

Each product has different benefits; the customer can decide which product they want based on their personal health goals.

The woman who does yoga reflects on balance and peace of mind. The recipient can easily associate with this woman.

Dr Martens

Introduction to Hogarth

Combining art and fashion is not a new thing under the sun. Hogarth's work inspired the new product line.

The look makes us feel that we are in a museum and that the shoes are works of art.

The recipient can easily navigate to the website by clicking on the menu. It's a beautiful, seamless experience that the recipient can cherish.

too much left

You voted for him. Now it's here.

This email is a great example of how to leverage a product launch email sequence. After the recipients voted, Massdrop created their custom set of keys. They thanked the members for voting and showed them the news.

Discovering customer needs is the best way to create something valuable. If you're not sure what your next product should be, use this method.

platoon

The Peloton Tread is here

Peloton was going to release their new floor so they sent this email to promote it. I assume this email was sent to women so they could identify the runner as themselves.

The layout of the design is clear and the text focused on emphasizing the technological aspect of the product. Customers can also participate in Peloton's live classes and feel part of an exclusive group.

nintendo

The new video game is now available

The announcement of the new video game is very visually rich. We can take a look at the game and meet the hero.

Eembedded videoit helps the player to learn about the game and missions. The testimonial given at the end of the email may provide the final push in the decision to check it out.

Nintendo has also created a hashtag that boosts their social media account and also helps build a community.

prezi

Free Prezi Next

Prezi summed up its story about becoming wildly successful. They wanted to say thank you for providing the Prezi Next platform for free.

They described how Prezi Next was different and what its features were. At the bottom of the ad there is information about a Premium version that includes additional features.

The founders' design added a personal and friendly touch to the email.

The angels

book the book

This book launch email template shows whatThe angelsgoodies and who wrote it. They encouraged the reader to book it. Early risers would be among the first to receive the book and also take advantage of free shipping.

You can track the success of the email campaign if the customer uses the code to unlock the offer.

As this pitch message is quite long, it was a good idea to insert 3 CTAs to facilitate the purchase of the book.

Highlight quotes from the book as a peek so the reader knows what to expect before clicking the "Buy Now" button.

Cheers!

we made a new app

The first sentence of this app launch email template cuts to the chase. The recipient knows that life will be more comfortable from now on.

Images help the recipient imagine what kind of holiday cards they could create. Positive emotions are triggered by association with family and friends.

Another helpful aspect of this email is that it clearly outlines the benefits of using the app. Make it easy to create one-of-a-kind memories on eco-friendly postcards.

Greetings used two different CTAs: "Download greetings for iPhone" and "Last button for holiday cards". It makes sense to experiment to find out which message gets the most clicks.

Casper

Meet the new Casper dog mattress

Expanding the product line to serve our little friends was a great idea for Casper. They wanted to impact recipients' thinking, so they listed the scientific process for making the dog mattress.

Using a GIF is also a great idea to make yourmore creative and engaging email🇧🇷 (Although I'm not sure what the squirrel's function is. Do dogs count them to fall asleep?) Either way, it's a funny and touching image.

managed

The wait is almost over

Has it ever happened to you that someone started to tell a story and then said it would finish later? How irritating! You find yourself waiting and dying not knowing the end of the story.

This simple Boosted launch newsletter did the same thing. This mysterious email still doesn't give any clues about what's to come. On the other hand, they recommended that the recipient discover the news while waiting for the reveal.

This is a cruel method, but it works very well.

design disruptors

Video release announcement

This video launch announcement email has a sophisticated and mysterious design. It includes a short copy that consists of the title of the movie and what it is about. The actual release date is also essential information. Encouraging recipients to watch the trailer is a great way to pique their curiosity.

If the recipient clicks on the“Watch the trailers”button, it's a clear indicator that they're interested. You can use this information to restrict your messages in a more sophisticated way.

Summary

new version announcement

The announcement of the new version of Abstract included a personal token to make this plain text email template more humane. Abstract explained the significant changes and why they decided to make them.

Updating users on improvements and fixes is a great way to show that you're still developing your product to satisfy customers. This method builds trust and also supports transparency.

If you're not sure whether to choose this type of email, check out ourplain text and html email comparison.

Paul Smith

New store is opening

This bulletin board by Paul Smith previewed his new Manchester store. This type of ad requires you to target your email list by location. While visitors to the city also enjoy shopping in Manchester, this type of advertisement is only of interest to locals.

The message contained the address of the new store and also the opening date. I would also recommend adding a google map so customers can find you with one click.

Highlighting free gift packaging or free return offers can be a great incentive.

gordo

New elastic sport shorts

This colorful and fun product launch email template by Chubbies includes lots of images.

Instead of boring clothing images, Chubbies decided to create a story about friendship and fun. This email was clearly aimed at men in a playful way.

They encouraged the customer to follow them on Snapchat (where I'm sure they post funny stories), use their app, or text. Free Shipping and Free Returns is a fantastic offer as it reduces the fear of buying something you will regret. They can return the product for free. The "Free Shipping, Free Returns, Free Willy" joke at the end adds a light-hearted tone.

MailChimpName

Introducing product recommendations

MailChimp email announced the new feature to take advantage of personalization to recommend products. The background color is eye-catching and helps make the screenshot of the new feature stand out.

In the first paragraph, they explained why personalization is important. The second part of the email described how the new features work.

The CTA encouraged the user to visit your site to start using this great feature.

Nike

New website announcement email

Nike introduced its new website via email and explained its benefits. They offered the recipient free shipping to celebrate the new website.

Including both website and app screenshots encourage recipients to check them out for themselves.

See the simplicity in terms of colors. Use your brand colors for a consistent message.

vanmoof

Next Sales

This next Vanmoof sales email also plays with words and pictures. The use of the phrase "retreat" is in line with the product: bicycles. If you take a closer look at the image, you'll see that the yellow forms are actually the date: 08.03.

Kicking off the countdown was the CTA in this ad template, which can be used to target interested people.

Early risers can sneak into sales 1 hour before everyone else; can be a great incentive for those who like to have exclusive access. At the end of the email there is a link to more information.

Free Product Launch Email Template

If you still haven't found an example or template that you can use in your campaigns or simply don't have any inspiration, you can access the followingproduct lunch email template from our app template collection for freewith professionally designed templates.

Just add your own images, texts and it's ready to be sent. Access the model and collection in our apphere.

Ending

Launching a new product is one of the most important and exciting events for any company. You need a well-thought-out campaign to communicate that something new is coming and start making money from day one.

Images are extremely important for demonstrating the product and making the recipient understand why you need it. Start teasing prospects well in advance of your product launch so they're willing to act when the time comes.